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LG OLED77C36LA.AFBB 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS OLED77C36LA
LG OLED77C36LA.AFBB 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS OLED77C36LA - Image 2
LG OLED77C36LA.AFBB 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS OLED77C36LA - Image 3
LG OLED77C36LA.AFBB 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS OLED77C36LA - Image 4

LG OLED77C36LA.AFBB 195cm (77”) OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS OLED77C36LA

Original price was: R79,999.00.Current price is: R63,000.00.

  • Advanced picture and functionality with the α9 AI Processor 4K Gen6
  • Bright, bold visuals of Brightness Booster
  • Ultra Slim Design with barely-there bezels
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Description

Type A

TechRadar (03/2023)

LG OLED 65C3

“LG has delivered another winner with the C3 OLED.”

A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world’s No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you’re in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that’s constantly evolving and refining how you experience TV.
An image presenting the key features of the LG OLED evo C3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird's bright feathers. An image presenting the SC9 Soundbar shows the LG OLED evo C3 and SC9 Soundbar neatly on the wall with a music concert playing on the TV. An image presenting AI Sound Pro shows a rock show playing on the TV with music bubbles depicting soundwaves filling the living space.
*Screen images simulated.
**Brightness differs by series and size.
***Soundbar can be purchased separately.

A Harmony of Spectacular Sights and Sounds with a 10-Year Legacy

A video opens with the words LG OLED evo against a black background. The words enlargen and fill with color. Then the scene transitions to LG OLED C3, showing a colorful abstract artwork with a Soundbar against a white background. The white background becomes a wall in a room to which the TV attaches.

*Screen images simulated.
**Soundbar can be purchased separately.
α9 AI Processor 4K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you’re really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power.

dessktop-1

*Screen images simulated.
**Soundbar can be purchased separately.
AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that’s virtually unheard of.
An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.

  • Sound that surrounds you

    Virtual 9.1.2 Surround Sound puts you at the heart of the story. Hear fighter jets zooming overhead, footsteps rustling behind you, and the swell of the orchestra as it reaches the crescendo.
    An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

  • A heart-pounding audio experience

    Heighten home cinema with audio that packs a punch. Dynamic Sound Boost amps up the power, immersion, and impact of everything you hear.
    A video of a person dirt biking on red, dusty land. As they take a corner, green sound bubbles appear from the wheel.

  • Sound tailored to what you watch

    Whether it’s a blockbuster movie, acoustic set, or family video call, sound is balanced in real time for optimal audio in any scenario.
    A video of a person playing violin with a yellow bubble and wave depicting sound. The scene changes to a singer and band playing an intimate gig in a lounge. Blue sound waves surround the singer, turquoise soundwaves emit from the guitar, and purple soundwaves come from the cello.

  • Perfectly tuned from wall to wall

    Your remote control detects the sound in real time and customizes it to fit the unique acoustics of your space and surround you in sound wherever you’re sitting.
    A video opens showing an aerial shot of the remote control. A blue circle appears over the sensor. The scene pans out to show the remote control on a coffee table in a gray room. Blue soundwaves emit from the TV, and an image fills the screen showing a person kayaking over choppy waves. The blue sound waves reach the remote control, and waves depicting sound bounce from the wall, and then a blanket of sound covers the room.

*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.
Brightness Booster

Behold Even Brighter OLED

LG OLED’s iconic self-lit pixels shine brighter2,3 than before with the Light Boosting . Algorithm4, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

A video showing 2 images of a bird's feathers side by side. The side representing Brightness Booster appears brighter and then fills the screen.

*Brightness differs by series and size.
Synergy Bracket

Screen and speakers in harmony

Designed specifically for LG OLED C35, the bracket fits seamlessly to your TV, whether mounted to the wall or placed on a stand. As well as being a sleek match for your interiors, it pushes the Triple Up-Firing Speakers to reach their peak potential.

A video opens with the Synergy Bracket screwing into the back of LG OLED C3. The TV then attaches seamlessly to the wall of a bright, modern living space.

*Screen images simulated.
**Soundbar can be purchased separately.

Hear Sounds and Sights Come Together as One

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space.
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
One step over
One step over

LG OLED evo G3.
The lighter choice.

Brilliance that flows through the image, the experience and
the design.
SELF-LIT OLED

No Backlight Necessary

Pixels reach their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.

Vast Size Range

Any Size You Like

From the 42″ for solo movie marathons to the crowd-pleasing 83″ for the most exciting sporting showdowns, the vast LG OLED C3 size range features something for everyone.
An image comparing LG OLED C3's varying sizes, showing 42", 48", 55", 65", 77", and 83".
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.

*Screen images simulated.
Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can’t be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There’s no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
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